Saturday, November 3, 2007

Are You Smarter Than a Fifth Grader - UPDATE!

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"On Thursday [11/01/07], two celebrity episodes of ARE YOU SMARTER THAN A 5TH GRADER aired back to back. The 8p telecast [Clay's show] of ARE YOU SMARTER THAN A 5TH GRADER posted its highest delivery among Adults 18-49 and Adults 18-34 so far this season and outperformed its prior season average by +13% among Adults 18-49, +21% among Adults 18-34 and +5% in Total Viewers."

too cool!


"Fox was deep in fourth place on the night with a pair of celebrity editions of "Are You Smarter Than a 5th Grader" that averaged a 2.5/6 in 18-49, 8.5 million viewers overall. Despite lagging the competition, Fox was the only network to improve upon its performance of a year ago, rising 40% above opening night of the November 2006 sweep (1.5 rating in 18-49) when it finished fifth, behind the CW."


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